Businesses don't just need accounts. They need finance that works for the business.
So we set out to build something different. An organisation where:
- Accounting is the starting point, not the destination.
- A Business Accountant understands the business.
- A team stands behind the person working with you.
- Numbers lead to conversations, and conversations lead to action.
- Finance capability keeps growing as the business grows.
We don't just do what finance is supposed to do. We do what the business needs finance to do.
Two accountants. Two families in business. One decision to build something together.
Ravi and Reena Jain were two accountants on their own professional paths. Both of their families were in the cloth business.
Ravi Jain
Became a Chartered Accountant. Family in the cloth business.
Reena Jain
Pursued an MPhil in Finance. Family in the cloth business.
They understood accounting. They understood business. They had never planned to build one together. Then COVID changed how they looked at work and opportunity, and brought them to the same question:
Start small, build properly
No large office. No elaborate infrastructure. No big investment. Just knowledge, time, and the belief that businesses deserved better finance support.
31 October 2020
We formally began on the birth anniversary of Sardar Vallabhbhai Patel.
The name
We chose Vasudhaiva, inspired by the idea of a connected world.
The idea
Patel united a fragmented India. We saw finance in most businesses as fragmented too: one person for the books, another for compliance, someone else for reports, and nobody connecting them. We wanted to bring those pieces together, and to connect people, capabilities, businesses and markets.
Two clients, two very different starts
Our first client
Worked with us one day a week. For almost two months, there were no others.
Our second client
A very different challenge. During COVID, their accounting team had effectively disappeared. We stepped in, often working 10–12 hours a day and travelling to the edge of the city, building the team while doing the work.
A small engagement became a finance operation. The operation became a team. And the work built trust in a name: Vasudhaiva Accountants.
From survival to system
At first, we focused on being good, responsive, good value and, often, simply available. As we grew, we learned that good service alone was not enough.
What we needed to add
- Proper pricing
- Clear scope
- Timesheets
- Processes and documentation
- Systems and standards
We learned to say no to work that wasn't right for us. We learned that being busy is not the same as building a good business.
If we preach it, we practise it first
If we ask clients for discipline, we need discipline. If we tell them to track profitability, manage cash carefully and use proper processes, we must do the same. So we:
- Reduced unnecessary credit
- Moved parts of our business to prepaid models
- Introduced timesheets and strengthened documentation
- Invested in systems, our office and our people
Finance is a capability, not a collection of services
Our clients didn't always need another accountant. They needed someone who understood what the business was trying to achieve, what was stopping it, and what finance could do about it.
We stopped seeing finance as a collection of services. We started building it as a capability. And we gave it a name.